Post by nadinenadine on Mar 9, 2024 0:11:57 GMT -6
In recent years we have witnessed an exponential spread of social media, among younger generations but not only. The same thing goes for purchases on the web, which have also become a practice. Social Commerce arises from the combination of the two phenomena and represents an important opportunity for all companies, especially SMEs , destined for further development. Let's see why. Social Commerce: what it is and how to integrate it into your marketing strategy What is meant by Social Commerce The term Social Commerce indicates the possibility for users to purchase products or services via social networks , within fluid navigation and perfectly integrated with their habits. There are various platforms that make this service available : Instagram , TikTok , Pinterest and above all Facebook , the first to propose it in a pioneering way with the creation of the Marketplace.
The user experience is uninterrupted, with an immediate and natural path: accessing the shop takes just a few clicks. Social Commerce therefore appears to be a highly effective solution with which to increase the conversion rate , thanks to the increasingly widespread habit of making purchases from smartphones and via apps . The turnover of Social Commerce To understand why Social Commerce is such an Loan Phone Number List interesting marketing strategy, it is useful to focus on some statistical data , let's look at them together: In 2021, the made-in-China platforms WeChat, Douyin and Kuaishou generated revenues of more than $350 billion. The estimated growth for 2030 is around 31%, compared to a market which is expected to reach over 913 billion dollars (in 2022 the total revenue was 727.63 billion dollars).
According to what was reported by eCommerce Italia 2023, the preferred platform for companies to sell online in the Bel Paese is Instagram , followed by Facebook and WhatsApp Business. The network most used by consumers is Facebook . The ROI evaluation is still underway, although 1/3 of the Made in Italy companies declared they were fully satisfied. These data speak clearly regarding the international success of Social Commerce, which has the advantage of involving all phases of the Customer Journey, from those preceding the purchase to those following.
The user experience is uninterrupted, with an immediate and natural path: accessing the shop takes just a few clicks. Social Commerce therefore appears to be a highly effective solution with which to increase the conversion rate , thanks to the increasingly widespread habit of making purchases from smartphones and via apps . The turnover of Social Commerce To understand why Social Commerce is such an Loan Phone Number List interesting marketing strategy, it is useful to focus on some statistical data , let's look at them together: In 2021, the made-in-China platforms WeChat, Douyin and Kuaishou generated revenues of more than $350 billion. The estimated growth for 2030 is around 31%, compared to a market which is expected to reach over 913 billion dollars (in 2022 the total revenue was 727.63 billion dollars).
According to what was reported by eCommerce Italia 2023, the preferred platform for companies to sell online in the Bel Paese is Instagram , followed by Facebook and WhatsApp Business. The network most used by consumers is Facebook . The ROI evaluation is still underway, although 1/3 of the Made in Italy companies declared they were fully satisfied. These data speak clearly regarding the international success of Social Commerce, which has the advantage of involving all phases of the Customer Journey, from those preceding the purchase to those following.